Australian Public Crowns The Good Guys No 1 in Quality Service

The Good Guys has been awarded the inaugural Reader’s Digest Quality Service Award 2015, Electrical Appliance Store, which honours business excellence based across multiple platforms including personalisation, understanding, simplicity, satisfaction and consistency.

The title was received following a survey of more than 2,000 Australian consumers with The Good Guys customers recognising the retailer’s friendly staff who are “always on-hand to discuss product information, provide tips in an understandable manner and assist in the selection of the most appropriate products to suit individual needs and budget,” according to feedback.

The Good Guys Chairman, Andrew Muir, said it was a great honour to receive such positive recognition from the people who matter the most, the customers.

“Our customers are the driving force behind our operation and we remain focused on offering a premium level of customer service at all times,” Mr. Muir said.

“Our focus has been, and remains on, strengthening relationships with existing and potential customers, as well as continuing to invest in our team and our business to ensure the delivery of quality services and products at affordable prices, both in-store and online, every day,” Mr. Muir continued.

The Good Guys came out on top over other electrical appliance stores including Bing Lee, Betta Electrical, Dick Smith and Harvey Norman.

“Winning the inaugural Reader’s Digest Quality Service Award for Electrical Appliance Store means a great deal to our team,” Mr. Muir said, “Receiving this recognition strengthens our belief that our commitment to always deliver exceptional customer service is appreciated by customers.”

The 2015 Reader’s Digest Award continues the customer service accolades achieved by The Good Guys, having recently won the 2014 Asia Pacific Best of the Best Award, 2014 International Customer Service Professionals (ICSP) award, 2014 Canstar Blue Customer Service Award and, for the fourth year running, the 2014 Roy Morgan Award Customer Satisfaction Award.

The survey engages a sample of adults ranging from ages 18 and over with varying genders, regions and ages.