Andrew Muir More Than ‘Satisfied’ as The Good Guys Wins Australian Customer Satisfaction

Andrew Muir, The Good Guys Chairman, was more than ‘satisfied’ when the electrical retailer once again topped the Australian customer satisfaction rankings at the annual Roy Morgan Customer Satisfaction Awards held in Melbourne last night, which saw the retailer secure the title for the third year in a row.

Judged by 22,000 business decision makers and 50,000 consumers, the annual Customer Satisfaction Awards are based on 12 months of data from Roy Morgan’s Consumer and Business Single Source surveys, which provide a thorough and accurate way to identify and recognise Australia’s top businesses in Customer Satisfaction.

The Good Guys received the title of ‘2013 Electrical Store of the Year’, after dominating the category for 12 consecutive months in 2013.

The Awards celebrate those businesses that have successfully and sustainably worked to provide their clients with a level of satisfaction that elevates them above the competition.” said Michele Levine, CEO, Roy Morgan Research. “The Good Guys has consistently topped the list over the past three years, so clearly it is doing something special that other retailers are not.”

 The Roy Morgan Customer Satisfaction Award follows on the back of The Good Guys recently being named Best Electronics Retailer in the annual Canstar Blue Customer Satisfaction survey for the third year running.

Mr Muir said that the company had no secret formula to delivering outstanding customer service, just a focused approach to operating as a responsible retailer with the vision to always delighting customers.

“Our aim is to delight our customers everyday,” said Andrew. “Receiving such widespread positive feedback regarding our customer service from consumers through this Award is extremely humbling for our team.”

Mr Muir continued, “This Award reinforces the hard work and serious commitment everyone shares within the organisation, to making The Good Guys not only a great place to shop, but a great place to work.”

The Good Guys is Australia’s leading consumer household appliance retailer, delivering quality electronics, at competitive prices. Since its inception in 1952, the organisation has grown to a geographical footprint of 98 stores across Australia.

For more information regarding the Roy Morgan Awards, visit www.roymorganonlinestore.com/awards or for Canstar Blue awards information, visit: www.canstarblue.com.au/retailers.