Andrew Muir Celebrates 100 stores

After opening its first store in Essendon, Victoria, in 1952 The Good Guys has now officially opened its 100th Australian store in North Lakes, Queensland.

Chairman of The Good Guys, Andrew Muir, said the opening of the 100th store is a significant milestone for the business.

“From humble beginnings The Good Guys has become a household name and one of Australia’s leading retail brands. North Lakes is a credit to our history, a culmination of a simple but customer friendly environment and the salient feature this store represents is the progress The Good Guys has made over the years in store layout and merchandise presentation.”

“We remain dedicated to providing our customers with the best range of electrical appliances at the most competitive prices, when and where they want to shop and a balanced and integrated offering online coupled with our now 100 physical stores ensures The Good Guys is able to service customers 24/7 when and how they like,” said Mr Muir.

The Good Guys will continue to innovate and invest in both its store network and online channels in order to maintain its market leadership position.

“Over the past few years The Good Guys has rationalised store locations and standardised merchandise presentation in-store to provide customers with consistency when shopping at The Good Guys,” said Mr Muir.

“We will continue to invest and innovate in the way we go to market and in how our stores are presented; in our interactions with customers; and in how we manage our business processes and operations in order to anticipate the changing needs of consumers.”

“Our job as retainers is to add value to our customers, so across all our stores we retain a single minded focus on delivering an outstanding customer experience. In every interaction our team members try to marry our customer’s requirements with a total solution so that they not only get what they want and need, but also walk away having had an enjoyable shopping experience,” concluded Mr Muir.

In the recent Canstar Blue Awards, where The Good Guys was named Australia’s favourite electronics retailer for a fifth consecutive year, The Good Guys once again received five stars for product range and store layout – the only electrical retailer to do so.

The Good Guys store network now consists of 29 stores in New South Wales, 26 in Victoria, 21 in Queensland, 14 in Western Australia, 5 in South Australia, 3 in ACT and 1 each in Northern Territory and Tasmania.